Kecerdasan Buatan (AI) Yang Harus Marketer Tahu untuk Menghadapi Persaingan di Era Digital

Potensi dan peran AI dalam dunia bisnis memang tidak dapat kita hindari. Dengan kata lain, meskipun masih banyak perusahaan yang memilih metode marketing tradisional, pada akhirnya mereka harus melibatkan AI jika tidak ingin tertinggal.

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Growth Hacking & Gamification: The Best ‘Combo’ for Digital Presence

A growth hack is one marketing technique that uses a quick experimental process. This technique involves marketing channels, product development, and sales segmentation to find efficient ways to grow brands.…

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Creating a Brand Sensation with ARGs

According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations." Something that "Has elements of eLearning, computer games, geocaching,…

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