Using Viral Social Media Marketing
Social Media marketing is something that a lot of brands and companies are looking to these days for what is sometimes a cheaper alternative to traditional advertising. However, should that really be how this initiative is viewed? The matter of the fact is, that this type of marketing has proven to be more than lucrative with the right amount of investment, creativity-wise and funding-wise. Below is how some companies had used social media to their advantage and at times manipulated its virality. And why this method of marketing is essential in this day and age.
What is Virality
Virality is essentially the status of a post’s engagement. When a post is viral, it would drag in hundreds of thousands if not millions towards that single post. But a state of virality is an elusive one. Many companies also try to recreate this without understanding the bases of what and how the youth—or rather, the masses of social media—thinks. This statement is proven in this video that rejects such blatant attempt at virality in a TV ad for Wendy’s. And yet ironically enough, the video itself became viral.
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To a degree, the virality created by the ironic hate of this commercial indeed worked. But at the cost of damaging the brand’s image by the people that resent it. But using memes isn’t the only way to boost your virality. And in fact, that inside joke-like internet culture is better off left to a whole other topic entirely.
Using Controversy and Rivalry
Nothing is better than a little healthy rivalry right? Wrong. The internet is quite the brutal place where most of the time childish humor and backlash actually might help you win the day. An example of using controversy is mastered by the fast food brand Wendy’s. That’s right, where their TV ad fails, their twitter rivalry saves them.
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Wendy’s Twitter account is infamous for being extremely hostile towards rival brands and to back this up, the admin of said account is extremely proficient in dishing out insults. However, what most would think as bad business practice actually played an incredible part towards Wendy’s brand awareness and loyalty from their followers.
And with most other restaurants retorting back at Wendy’s twitter account, customers get to choose sides. And with their pride for their favorites in line, becomes more loyal with each supporting action such as re-tweeting and sharing. While your brand might antagonize some potential customers, it gains great loyalty by the ones that truly love what you have to offer. This helps improve the quality of your customer base for the price of some of its quantity.
Using Influencers and Social Figures
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Another most common social media marketing tactic is to simply pay an influencer to promote your product. This will help not only spread brand awareness, but perhaps earn you the loyalty of new customers that are loyal to the influencer that’s sharing it. And with over 69% of marketers considering this highly grossing initiative, its effectiveness is only further proven. And being that most influencers have multiple channels across the varying social media platforms, you won’t have to worry about missing any.
Through Acts of Charity
Companies sometimes underestimate how moving the force of good really is. This is especially the case when your acts of charity is shared for everyone to see. And when the charity is crowd-funded, everyone that takes part in it gets to see your brand at the center of it all.
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The act of charity is not only beneficial in spreading your brand awareness throughout social media, however. As the main benefit you earn from creating such a loving and charitable campaign would mean it helps improve your brand image as well. This will be earning you the trust of those that follow your campaign with good will. And of course, you’ll also help many in need as well which never hurts.
Other Benefits to Social Marketing
Not only is social media marketing most of the time remains easier and cheaper, but it also goes by the 30% of people using the internet with an Ad Blocker in tow. Since your advertising won’t be detected as an ad but as content. Though ads in video sharing platforms like youtube remains blocked, it still won’t be if your influencer accounts the ad within their content itself. And yet, besides from that, online videos have other means of generating clicks.
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