Release Date : 2014
Client : Pocari Sweat
Platform : Web Browser
Game Engine : Flash
Pocari Futsal
OBJECTIVE
As a part of Pocari Sweat Championship campaign, Pocari Sweat initiated a strategy to grasp mass attention in which aligning to drive the product sales.
SOLUTION
We created Pocari Futsal in a form of a social game. The game simulates teamwork with a real multiplayer mechanism in Futsal sport, while integrating the product purchasing into the game mechanic to drive the product sales.
KEY POINT
• A real multiplayer mechanism that enforces people to support each other that leads to high engagement rate
• The application of energy limitation scheme that leads to high product purchase redemption
• Partnership with one of the biggest retail in Indonesia, Alfamart, as the sole channel for product purchasing
Screenshots
