As a part of Pocari Sweat Championship campaign, Pocari Sweat initiated a strategy to grasp mass attention in which aligning to drive the product sales.
We created Pocari Futsal in a form of a social game. The game simulates teamwork with a real multiplayer mechanism in Futsal sport, while integrating the product purchasing into the game mechanic to drive the product sales.
• A real multiplayer mechanism that enforces people to support each other that leads to high engagement rate
• The application of energy limitation scheme that leads to high product purchase redemption
• Partnership with one of the biggest retail in Indonesia, Alfamart, as the sole channel for product purchasing