(Case Study) Top 5 Companies Using Gamification on Project Management

Nowadays, many big companies have implemented gamification on their project management. It is because gamification has been proven to provide many positive changes to their workplace. Thus, they gradually left the conventional way and continued to develop innovations in project management.

Even so, it turns out some companies are still hesitant to apply gamification on their project management. If you are one of them, the following case study of gamification on project management might clear your doubts.

Salesforces.com with Nitro

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The first case study of gamification on project management is Nitro and Salesforce.com. As we have known, in the world of sales, the competition to be at the top can be fierce and unhealthy. In this case, Salesforces has left the manual method and collaborate with Bunchball. Then, they create a user-friendly sales application called Nitro.

Nitro allows Salesforce to show the leaderboard team, a progress bar and featured challenges that the company can manage as needed. By using this application, competition between sales teams is healthier. Besides, the sales team can get stable feedback so that short-term and long-term sales can be more monitored.

Badgeville with Yammer

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This case study of gamification on project management is quite interesting. Yammer and Badgeville work together to create an integrated platform that serves to encourage employees to provide the best performance. In this case, they combine the Behavior Platform and Yammer’s enterprise social tools.

In the Behavior Platform, users can configure the goals and rewards they get and display them in Yammer’s activity stream. Thus, employees will be motivated to compete for recognition. Therefore, employee productivity has increased more efficiently.

SAP Community Network

Since 2006, SAP Community Network (SCN) has applied many game concepts to give users points by blogging, answering questions in forums, contributing to wiki pages, or sending whitepapers. Then, prizes or points that users collect will appear on leaderboards that everyone can see to improve social status in the community.

After employees level up and get points, they can exchange them for rewards. Then, rewards can be in the form of physical objects such as T-Shirts, or donate to charity needs. Thus, this gamification can motivate them to compete to improve their social reputation.

Communicate Hope from Microsoft

In this case study of gamification on project management, the creator of Communicate Hope from Microsoft managed to create a game without extrinsic rewards. Microsoft is trying to improve user feedback by creating programs that bind the leaderboards to charities.

Furthermore, this gamification focuses on attracting the attention and participation of employees. Therefore, Microsoft has also done research before implementing their program. In a hope, Communicate Hope can meet the elements of good gamification.

Siemens’ PlantVille

This case study of gamification on project management applies the working principle of the FarmVille game. In other words, players must act as plant managers who must make every important decision in various cases. Some of these cases include energy efficiency, personnel management, and investments in new technology.

Now, PlantVille has around 20,000 players. In addition, this gamification also gets a lot of positive feedback. Going forward, Siemens hopes that this game will not only attract the attention of Siemens’ market brands but can also attract high school and college students.

Those are some case studies of gamification on project management that have been implemented by several large companies. By looking at a few examples of successful gamification above, are you still hesitant to apply gamification in your company’s project management?

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