Gamification and growth hack is an impressive combination to increase the existence of your brand. Some of the well-known brands have used gamification as their growth hack strategy. Gamification invites users to complete certain information to move up to the next level. Moreover, they also asking users to share their advertisements to get certain rewards. It turns out that these methods succeeded in attracting the interests of social media users and were able to increase community brand awareness quickly.
For gamified growth hacking, there are several things to consider, one of which is how to attract the target audience’s interest. In addition to attracting new users, you also have to create gamification that makes them feel at home visiting your site. As a concrete example, here are some companies that have successfully carried out gamified growth hacking.
Points in Linkedin
Linkedin is one of the companies that have the best gamification. As you can see, everything on LinkedIn is gamified. From this, it appears that they know how to maintain user engagement. For example, LinkedIn provides points for users who import their contacts. Instead, they will automatically send emails to the user’s contacts. So, people who do not know or have LinkedIn to open and register.
Extra Quota Storage from Dropbox
Dropbox provides extra storage quota for users who connect their Dropbox account with their social media accounts. After that, users can share information with social media to get additional quota. Thus, both parties get a benefit. This method has proven effective in attracting user engagement while promoting Dropbox on social media.
Growth Point in Duolingo
Duolingo is a language-learning app that also uses gamification brilliantly. If you pay attention, they always give points for each lesson that the user takes. They can then exchange each point for other rewards, such as pick-up lines, character skins, and much more. If users miss just one day, they must start all over again. Therefore, this gamification challenges users to continue playing it every day. If users can reach some achievements, they can share it on social media as a form of competition with other users.
My Starbucks Reward
Starbucks’ My Starbucks Reward program is also one of the most successful gamified growth hacks. This program is another example of growth hacking user attention, engagement, retention, and referrals. In the program, users can accumulate points they get to get some rewards. The reward can be a cup of coffee, a birthday gift, or customized offers for the customer. As a result, in 2012, My Rewards had 4.5 million users and increased sales by $ 3 billion due to the program.
Those are some examples of successful gamified growth hacks in the market. In addition to the examples above, BNI has also used gamification for their brand activation. In collaboration with Agate Level Up, they use VR Pasien Terakhir to attract the attention of its users.
Once again, with good gamification and growth hacking strategies your company could reach the higher level and compete with global business. Besides that, trial and errors are a must if you believe in that.