Trends and Impacts of Digital HR

Trends and Impacts of Digital HR

Many companies have already switched to a more digital system for various work sectors among their departments, and this includes Human Resources. For a long time, HR has always been thought to be more of a human job, thus requires HR managers to do various tasks manually with as much human contact as possible. But this might not need to be the case. While an HR manager is still welcome, the use of solutions or platforms could help streamline and perhaps improve many of the processes.

The Trend of Digital HR Activities

69% of companies in the US believe that Digital HR is becoming an important aspect of a company. Over 83% of Southeast Asian companies agree. Of course, these would include:

  • Using crowdsource recognition data to substantially increase performance review accuracy
  • Using AIs to better improve multiple aspects of HR
  • Digitalizing or using online recruitment platforms to streamline hiring processes
  • Doubling down on people analytics efforts to get better employee data

Many more trends, of course, exist such as using onboarding platforms, networking with employees, and using an employee’s digital work signature to monitor their performance. However, among the many digital initiatives one could apply to the office, how will it impact the behavior around it?

The Impact of Work Culture

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A company’s work culture is something very valuable and one might even say that it is what defines the soul of the company. With something corroborated so tightly with HR, it will also be affected should a more digital HR system be implemented. Be it for automation of employee data, recruitment or even onboarding, companies have been known to even go to the length of redesigning their whole organizations. And such lengths are undergone for the sake of adapting to a more digital business model.

The main impact on a good digitalization of your HR processes shouldn’t simply be to streamline processes (although it is part of it), but to also improve retention rates of your employees. After all, the reason you ease HR processes is to ease your HR managers to keep your employees cared for and satisfied with your company.

Why Digital HR is Helpful to the Company Culture

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During a survey, it was found out that only 72% of the respondents do not understand their company culture that well. Although this seemingly feeble, it may eventually lead to a breakdown on a psychological level. Many employees undergo the provided work culture without knowing any better. In the meantime, they might not know that they’re subjected to something bad at all and thus stay silent while their stress builds up. This could result in an eventuality of employees resigning or relocating.

Digital HR Use for Welfare Management

With the shift in how welfare management is being approached, a Digital HR could help in this regard. The current shift in trend, that HR practitioners are starting to look into and prioritizing the employee’s mental health as well as physical. This could benefit highly from a proper two-way communication.

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A Digital HR not only helps with creating a more efficient environment but communication as well. An instantaneous feedback or survey system can easily help HR managers and the employees reach a better understanding of how the company culture should be molded. By doing so, it is expected that it would help to create a true two-way communication and, in turn, create a more stable environment and culture to maintain the mental well-being of the employees.

Benefits of a Digital HR System

A digitally-enabled HR system would create a much more improved work environment for your employees and managers alike. Such improvements would include:

  • Innovating and Streamlining Processes would help transform time-consuming administrative tasks.
  • Providing Data and Analytics to process more accurate and detailed employee information within all HR activities would help improve decision making.
  • Improving the Workplace by digitally-enabling the work environment would help employees become more flexible and efficient.
  • Providing Instantaneous Feedback and Service to your employees would help them and HR managers collaborate to create the ideal culture to increase their retention rates.
ARG’s Power to Spread Brand Awareness

ARG’s Power to Spread Brand Awareness

You may be wondering how exactly can an ARG bring forth so many people to collectively work together or to individually pursue such great lengths for what is essentially a game. Our previous two articles explain the fundamentals of ARGs’ potential and the impact it had on the past. But in this article, we’ll be seeing how exactly said impact is made. Right now, in the present and how said potential will continue to grow in the future, especially for marketing brand awareness.

How ARGs Gains Their Reach

Alternate Reality Games, in its essence, are puzzle solving games where the players would need to work as a collective to solve. Even ARGs targeted for individuals to solve alone like recruitment ARGs still encourages a sense of community within the players, collaboratively increasing their knowledge-base through networking. Therefore, it is through that collective process that ARGs spread like wildfire. Especially in this day and age, where sharing information through something like mainstream social media is only 1 click away.

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However, that is not the only reason an ARG can quickly become so popular. An ARG like the Twitter account The Sun Vanished makes use of surreal story-telling elements. An ARG is a narrative playground. If you can create a story for the ARG that would evoke a sense of interest alongside the challenge it provides, you can have yourself a viral hit ready to be sent out.

How Your Brand Can Tie to an ARG

With some ARGs, it seems almost impossible to put the face of your brand into it. But the key here isn’t to put your brand blatantly to the game. That takes away the intrigue of it all. Your potential consumers must know that your brand is an ever-looming presence in the game without being intrusive about it. Below are 2 examples of how a brand is implemented within a viral ARG.

I Love Bees, Halo 2 (Game) Marketing Campaign

In August 2004, hints of a website were dropped everywhere but were first advertised by a hidden message within the game’s trailer. When taken to the website, the players then uncovered that it was apparently being taken over by an A.I. and through this campaign, foreshadows and context of the story for the game is slowly uncovered. From the people that found it, spreading it, and reaching out for help, the campaign eventually reached out to over 3 million visits and players around the world. This campaign, titled I Love Bees was commissioned by Microsoft for their upcoming game, Halo 2. The campaign itself received many awards for being innovative and incredibly unique at its time. Although the ARG weren’t too blatantly obvious that it was a Halo 2 marketing campaign, the people that paid attention to its updates and the participating players never forget.

Why So Serious, Batman: The Dark Knight (Film) Marketing Campaign

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Some marketing ARGs are a bit more obvious as to what it promotes. The Batman: the Dark Knight’s marketing ARG titled Why So Serious. This campaign was a viral hit not only due to it being in the shadow of the big movie title, but also for its way of fan-service. The puzzles were simple enough, thus it doesn’t require super intelligence to solve but also hard enough to invoke many people asking questions, thus the sense of community. This campaign sparked over 10 million people to be immersed in a world-wide puzzle-solving agenda. And with a lot of the orders were to take pictures and share it online, it leads to a domino effect of intrigue and an ever-growing audience.

The Power that ARG Gives

Besides having the power to spread your brand and product, ARG has the capability to give a power as well. And said power is ownership. One of the key aspects of gamification is to make something done and worth the effort feel like it’s the player’s. Thus, they’d have a sense of bond to said experience. And with it, a bond with the product and/or brand.

“The experience must transfer ownership to the Audience, make it feel like it’s theirs”
Susan Bonds, 42 Entertainment President & CEO.

How Live Streams Generate More Clicks

How Live Streams Generate More Clicks

How Live Streams Generate More Clicks

Live Feeds or live streams are slowly becoming more and more popular on the internet as many platforms now beginning to provide ease for it. From Youtube to Facebook, live streams are slowly becoming the mainstream way to broadcast be it news on entertainment as it also provides two-way feedback through chats. How will live streams be a key point in sales and marketing? Below we’ll try to share this insight with you.

Live Stream and Its Digital Marketing Use

Digital marketing is grossing by each year alongside the development of technologies and social media. However, some companies have not considered the possibility of combining it with live streams or live feeds. Due to the rise in modern streaming services, it is much easier to access live videos in the internet. Be it from an influencer or from official companies and broadcasts. This rise is considered so much so, that more than 80% of internet users from the billions have watched live videos than years prior.

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And the direct correlation here is that over 67% of viewers would be more interested in going to an event or making purchases that are shown and/or related to the live stream. Placing your products within the stream or sponsoring it, especially when the content shown is of interest to the viewers, will be more likely to help them appreciate your brand. Multiple reasons for this exist depending on the type of stream. For example:

  • An influencer can spread their trust for your brand to their viewers.
  • A news broadcast that is reliable will persuade the viewers that the ads are in turn, reliable.
  • Promoting your event via live stream would urge viewers to want to experience it for themselves.
  • Seeing donations and purchases made live in real time will help urge other viewers’ pride and ease their doubt in participating in the purchase/donation.
  • Direct feedback can be used for QnA to help further assure the legitimacy of content or ads provided.

Live Video Ad Potency

Not only will ads shown on live videos bypass ad blockers, but they are also said to have grossed more than $10 Billion in spending. And the numbers will only keep climbing by at least 10% until it will finally surpass television, if it hadn’t already by this second.

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But click rates aren’t the only thing that live videos are good for. Unlike a show on television, when someone loves a live stream, there are still the possibilities that they share it on social media. And this will be opening the floodgates for a domino effect of shares and increase in viewers, with over 90% of mobile video consumers sharing them according to Insivia.

Live Streaming Efficacy

By this 2019, it is even said that videos will account for a whopping 85% of total internet traffic. With the video-sharing giant, Youtube, making strides to improve their streaming services, live video sharing is becoming easier and more available to do at that much lower of a price.

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Not only will it be that much easier to manage your content or ad on a live stream, but it will also be easier on feedbacks as well. As mentioned at the start of this article, live streams provide two-way feedback for you and your viewers through chat. Should this feature be used properly, may be the key you need to show your company’s transparency through direct communication with your consumers. And through it, 73% of B2B marketers say they have been getting positive ROI impacts.

Transparency and Shift in Advertising

These days, many of the consumer base highly values the more transparent companies. And through a live stream, the chance to show that transparency is shown. While it is a risk that something done live may have difficulties and mistakes, it is those very mistake that sometimes remind the viewers that the people doing this are still human.

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That in itself is already marking the shift in modern day advertising. Where companies used to strive for perfection and blatant, bold remarks, today’s market is a bit more delicate than that. However, you keep your eyes on us because this topic will be further discussed in the next article.

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