The Rise in Online Recruitment

The Rise in Online Recruitment

With the growth of the internet and all the supporting technology around it, we now have a complex and convenient way to access any kind of information with the click of a button. But how does this affect the recruitment industry? According to Capterra, 75% of HR Practitioners now are using recruitment tools or software. In addition to that, over 90% of them had claimed that doing so improved their hiring process. And it gets better. This article will try and give you an insight to the growing industry of online recruitment platforms and how it could help your company.


What Are Online Recruitment Platforms

Although there are, in fact, multiple ways to post jobs online, among them are online platforms that aim to double down on efficiency for such tasks. Most standard hiring sites simply work like an advertising platform where you post the open position in hopes that someone takes it. But recruitment platforms serve to also ease the process and make sure you get the most fitting employees possible. As for the future employees, they benefit from being directed to positions that either reach their rate or is more fitting for their skillset.

How Are They Better than Traditional Recruitment?

Online recruitment platforms are better than traditional recruitment in the way of streamlining its process where you are only left the task of assessing the talent instead of needing to scout as well. Besides that, below are some more specific points into the matter.

Image via Source

Efficiency

The rise of technology has allowed the creations of algorithms specifically designed to help you get better employees. Many online recruitment platforms out there filter out the applicants and aim to give you only the best. They also further give you tools to help ease assessment and selecting processes with minimal human contact. Not to mention allowing you to fully customize the experience to best suit your company’s needs.

Audience

Another obvious benefit is the reach of using online hiring platforms. Using these platforms grants you access to select from a large network of a more targeted audience than simply putting up job posts. And with the vast width of the internet, it is also much more likely that you find someone with even the most specific skillsets.

Cost

For a lot of businesses, recruitment can be among the most costly investments. Where, you not only have to pay for the recruitment itself but also retention time, onboarding, and other miscellaneous costs. To most companies, these prices are an investment with the hope that the recruit’s work would make up for it. However, sometimes a worker would resign much sooner than their work’s return on the investment. Proper use of online hiring can decrease this risk immensely. This is due to the supporting of less risky potential employees. With the help of algorithms provided by most online hiring platform, you will also be able to see the reputation of the worker with former employers much more easily.

Results of Recruitment Platforms

Image via Source

Not only that, according to Business Report, 80% of job seekers are now said to be looking for their next jobs online and this method is still growing in popularity. Due to its convenience, a large majority of HR practitioners are agreeing that online recruitments are

  • Easy to use
  • Time effective
  • Cost-effective

More and more next-generation startups and big companies are looking to online platforms for their hiring. A survey found that over 43% of HR practitioners of the 70% that uses online hiring, have had major successes with online hiring platforms.

The Future of Recruitment Platforms

Image via Source

According to a study by Market Research Reports, the US market for online recruitment is expected to rise at a CAGR of 6.47% by 2020, surpassing US$10 bn by the end of 2020.  Backing this up is, how innovations are being made every day at an alarming rate, and this does not exclude HR solutions such as recruitment platforms. With each update to the future, hiring quality employees will only be made easier and faster still.

Creating a Brand Sensation with ARGs

Creating a Brand Sensation with ARGs

According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations.” Something that “Has elements of eLearning, computer games, geocaching, scavenger hunts, live action role-playing, and social learning in Alternate Reality Games.”  But that in itself is not the full extent of this initiative. With proper implementation, this initiative has the potential to attract up to millions of players worldwide. Alternate Reality Games could possibly be one of the best method of getting the involvement of your potential consumers through a marketing campaign and this article will tell you why.

What is an ARG?

Alternate Reality Games are more than often a collaboration of a scavenger hunt and a mystery case. Sparking engagement through the puzzling clues it leaves and drives collaboration within individuals that are equally interested in finding the answer. Through the challenging tasks it provides and offers to the players, often times an ARG is seen as something that might alienate consumers instead of draw them in. However, what is often overlooked is that despite not everyone is able to participate in such a hunt for clues and puzzles, everyone can bear witness to it. The mere activity in itself becomes intriguing and often leaves people fascinated by them, and this often leaves quite the examples.

The Problem with ARGs

Albeit having early 2000s with Microsoft’s marketing campaign for the movie; Artificial Intelligence, ARGs had always been thought as expensive due to the need of in-depth elements such as puzzles, mysteries and the incorporation of those elements to the real world. Combine this with things such as website maintenances and other variety of costs, Alternate Reality Games have always been considered an intimidating campaign to plan, let alone execute. And despite the results ARGs seem to bring, with its level of virality and reach, it has never been a true trend or mainstream within the world of marketing. However, the argument here is that perhaps now it is the time to ignite a more creative approach to ARGs.

Image via Source

Why ARG is Now Simpler

After nearly 2 decades of its first case, ARGs are now getting simpler to plan (With the creation of intricate elements of the game aside). This is due to the fact that communication and media had grown wildly since then. It is much easier to spread the fire of the game’s virality online. And such ease comes from (but not exclusive to) the following:

  • Growth of the Internet and its ease of use
  • Growth of Social Media
  • Rise of services that serves to ease phases of an ARG’s creation

How Alternate Reality Games Drive Such Engagement

Everyone loves a mystery and many people love challenges. A good ARG brings the best of both worlds. An ARG can create a challenging mystery, driving the curiosity of its players and bringing creative ways for the players to progress the game. In its essentiality, an ARG uses the same drive that makes people think up and love things such as conspiracy theories. Since, within an ARG, initially you would not know what the purpose of the challenge is. The cryptic nature and intermingling over the world-wide web would spark a sense of genuine curiosity and fascination.

ARGs’ Effect to Brands

Image via Source

Besides leaving behind a spectacle in the brand’s history, players that had partake in the game or even onlookers that observed its progress will familiarize themselves with the brand that conceived it. And this is no small matter. As, if the game itself reached the ears of hundreds of thousands or even millions, those very millions would be the one to see the brand in high regard for the clever marketing. And besides spreading brand awareness, would most likely also promote a better image for the brand as all creative marketing plans tend to do. And should this be coveted into recruitment for capable hands, the campaign itself would also serve to be the best type of assessment for it.