As video game industry surpassed every other entertainment industry in annual revenue, one question arise: just what exactly makes gaming fun? Through various data and research, we found the answer to be deeply ingrained within our brain.
Continue Reading Gamification Core Loop: What Makes Games Fun?
As one of the most trending methods of acquiring engagement through initiatives, it should come as no surprise that gamification would be an optimal solution for branding. Gamification-or the act…
Continue Reading Branding with a Gamified Experience