As one of the most trending methods of acquiring engagement through initiatives, it should come as no surprise that gamification would be an optimal solution for branding. Gamification-or the act…
Artificial Intelligence use in the world of business is all the rage right now. With tech giants spending up to $30B for R&D and acquisition of AI technology, the market…
A relatively recent term, experience economy was first used in 1998 but has never been more relevant than in the current time where engagement is of utmost importance due to…
You may be wondering how exactly can an ARG bring forth so many people to collectively work together or to individually pursue such great lengths for what is essentially a…
Companies and even certain government organizations have been using Alternate Reality Games to mask scouting processes since at least a decade now. And each time, through specific tasks, it almost…
Drastic Changes to How Ads Work Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little…