The Best Branding Initiative Examples
Putting this month of branding to a close, let's take a look at some of the best examples of branding attempts. These examples are following suit in accordance with experience…
Branding with a Gamified Experience
As one of the most trending methods of acquiring engagement through initiatives, it should come as no surprise that gamification would be an optimal solution for branding. Gamification-or the act…
AI Usage in the World of Branding
Artificial Intelligence use in the world of business is all the rage right now. With tech giants spending up to $30B for R&D and acquisition of AI technology, the market…
Branding in the Experience Economy Tide
A relatively recent term, experience economy was first used in 1998 but has never been more relevant than in the current time where engagement is of utmost importance due to…
ARG’s Power to Spread Brand Awareness
You may be wondering how exactly can an ARG bring forth so many people to collectively work together or to individually pursue such great lengths for what is essentially a…
Creating a Brand Sensation with ARGs
According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations." Something that "Has elements of eLearning, computer games, geocaching,…
Conversions Using Game Partnerships
Conversions Using Game Partnerships Video games are one of the most top grossing ways to place advertising or collaborations. With an ad revenue of up to 24 billion USD, spending on…
Using Viral Social Media Marketing
Using Viral Social Media Marketing Social Media marketing is something that a lot of brands and companies are looking to these days for what is sometimes a cheaper alternative to…
