Toughest HR Challenges for 2019

Toughest HR Challenges for 2019

With the drastic changes over the recent years, it is undoubtedly true that we cannot simply take a look and approach HR as we did at, for example, 2015. While in the previous article we mentioned a bit of welfare management through solutions, this article will aim to address more overall toughest HR challenges in 2019. Among others, matters such as the big shift to caring for employee mental health, compliance, and workforce planning will be addressed.

Matters of Compliance

Since HR first became a department, the compliance and retention of employees had always been a struggle that must be kept in mind. And 2019 is no different. Albeit throughout the years, more and more common solutions and initiatives are provided such as flexible working and unlimited holiday, it still would not be enough. This is especially so, considering the rise of the millennial workforce and after the events of the #MeToo movement. While companies in the United States must now dance around laws regarding marijuana use, below are two more universal challenges.

Development of Employee Handbooks

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It shouldn’t be a surprise that in a matter of compliance, a handbook is essential to help your employees understand what is right and wrong. However, in this shifting disruptive era, it is becoming a challenge for companies to provide said information through a handbook. While that in itself is a momentous task, to create a handbook that is efficient and easy to digest, it is still an essential task nonetheless. And the vital things to update within your handbook frequently would include:

  • Equal Employee Opportunity
  • Fair Accommodations
  • Leaves and Absences
  • Equal Pay and regarding Pay Discrimination
  • Weapons Within the Office
  • Smoking and Health Regulations

Employee Leave Management

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Leave laws that frequently change have always made it hard for employers to determine a comfortable protocol to determine the paid leaves of the employees. Dealing with this, employers and managers alike should study and determine which laws and regulations their company falls under and how to properly document leaves. 2018 made great strides for paid leaves with family-friendly leaves such as the ever-rising in popularity, paternity leaves.

Matters of Retention

Problems mainly caused by the disruptive era and an increasingly competitive labor market, retention problems are always a titan to handle within HR and will continue to be so in 2019.

Benefits and Wellness Management

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Offering the right benefits are a puzzle and there can never be a true silver bullet of benefits as, while some benefits work for a certain company, it is not ensured that it works for another. And that dilemma is why it is vital to periodically check on the beneficial use by the employees. Consider redesigning or changing the least popular benefits until you make sure your investments within them are worth it. Below is the list of benefits rising in popularity besides the obvious (such as annual paid leave and health care insurance):

  • Paternity leaves
  • Paid leave to volunteer in charities
  • Exercise incentives (such as gym memberships or paid leave to enjoy outdoor activities)
  • Student loan/debt reimbursement
  • Telecommuting
  • Remote work
  • Stress management programs
  • Casual dress code

Dealing with Impostor Syndrome

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Impostor Syndrome is something that you get when you combine the workplace with anxiety, to have high anxiousness and feeling of failure despite evident success. With nearly 40% of the cause being self-doubt, this is a seemingly trivial problem that might cause damages within the workforce. It is something that is thought by many such as Fast Company, TIME, and Forbes to be quite the big deal.

It is debatable whether this syndrome is beneficial or not to the office, but it is most definitely not beneficial to the employee. However, if some way, the office is able to help deal with this mental affliction, to help encourage and reward the good work of good employees, it might just lead to a happier worker. And with the employee being happier in general, it will lead to better loyalty and higher retention. Especially with the younger generations that are more prone to mental health disorders.

Drastic Changes to How Ads Work

Drastic Changes to How Ads Work

Drastic Changes to How Ads Work

Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little by little. However, it is that very accumulative stride that will lead to a sudden shift that must be made now in order for a company’s marketing to not be left behind. Below we’ll be going through what those changes are and how a company can cope with them or perhaps even take advantage of those changes.

Traditional Ads vs Digital Ads

As technology advances and slowly surrounds our everyday life, it is only natural that they would be the perfect target for advertising. We live in a strange time where a company’s advertising can show up in a digital monitor on our fridge or car after all. But what is that to say about traditional ads? Will there be no more room for them?

Something that needs to be separated

While it is true that these days digital ads are so much easier to consider than regular real-world advertising, this is not the change that needs to be considered. Even in the digital world, a regular advertisement is still just an advertisement. It is often invaluable to the consumer and the internet user would want to be rid of it. Be it from using an ad blocker or skipping immediately when they are allowed to. And this is said to have costed the digital marketing industry over 22 billion dollars.

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Is there room for real-world advertising?

The short answer is yes. And yet, not in the way most companies might think. How many times do you see a billboard or poster catching your eyes these days? Most likely, it happens rarer than a decade or so ago. And yet, it still happens does it not? Occasionally, creative and eye-catching advertising will pry your eyes away from your activity to get a look at it. And that is most likely the drastic change you need. The key here is that there is in fact, room for traditional advertising, but it must serve to must be more meaningful and charming to the audience. Not simply blatant advertising.

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Consumers Demand Creativity in Advertisements

Blatant advertising is rarely accounted as ‘informative’ to consumers these days. And over 60% of people are saying that today’s ads are annoying and/or intrusive. And indeed they are. In fact, some companies still believe that by being intrusive you can generate more attention because you’re all up on the consumer’s faces. But is that really the case? If your advertising proves to only be a nuisance to your potential customers, it will only serve to hurt your brand’s image.

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And of course, this would at times mean a higher investment. Be it cost, creativity and time investment, these things prove to be essential in modern day marketing. But the key investment you really need is creativity.

The Change Doesn’t Stop There

Creativity is even more needed today than ever before as other forms of scouring the web come to existence, mainly voice searches. Beyond the United States or parts of Europe, this may not yet be that big of a deal, but it certainly is so when it will be.

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This new type of browsing the world wide web can change and disrupt regular SEO as we know it. Don’t think that this might be true? Below are the facts of how voice searches are being used that benefits businesses according to BrightLocal Study.

  • 58% of consumers have used voice search to find business information.
  • 46% of voice search users look for a business daily.
  • 27% visit the website of business after conducting a voice search.
  • 53% of voice search users are performing daily searches.

What Awaits 2019

With everything’s pace coming up a slope, waiting at any time to have that boost of downhill speed, no one is really sure what awaits us at 2019. However, with the changes that we know in mind, we should always try to stay steps ahead. So be sure to use any means you can for your marketing, lest it gets left behind. Controversial ads, live streams, gamification, or a whole other entry only you can think about. Just remember to keep it creative.

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