Gamification Core Loop: What Makes Games Fun?

As video game industry surpassed every other entertainment industry in annual revenue, one question arise: just what exactly makes gaming fun? Through various data and research, we found the answer to be deeply ingrained within our brain.

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Creating a Brand Sensation with ARGs

According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations." Something that "Has elements of eLearning, computer games, geocaching,…

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Drastic Changes to How Ads Work

Drastic Changes to How Ads Work Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little…

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