A dive into how Japan managed to bring out the Olympic Games Spirit to the world with a game based solution called, the Doodle Champion Island Games!
How Roblox's successful brand collaboration with Gucci secured Roblox's financial future and created a whole new brand experience
Gamification means applying game-like elements into the everyday, but just how exactly? By breaking down its core elements, we found out h
As video game industry surpassed every other entertainment industry in annual revenue, one question arise: just what exactly makes gaming fun? Through various data and research, we found the answer to be deeply ingrained within our brain.
As one of the most trending methods of acquiring engagement through initiatives, it should come as no surprise that gamification would be an optimal solution for branding. Gamification-or the act…
Artificial Intelligence use in the world of business is all the rage right now. With tech giants spending up to $30B for R&D and acquisition of AI technology, the market…
You may be wondering how exactly can an ARG bring forth so many people to collectively work together or to individually pursue such great lengths for what is essentially a…
Companies and even certain government organizations have been using Alternate Reality Games to mask scouting processes since at least a decade now. And each time, through specific tasks, it almost…
According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations." Something that "Has elements of eLearning, computer games, geocaching,…
Drastic Changes to How Ads Work Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little…