As video game industry surpassed every other entertainment industry in annual revenue, one question arise: just what exactly makes gaming fun? Through various data and research, we found the answer to be deeply ingrained within our brain.
As one of the most trending methods of acquiring engagement through initiatives, it should come as no surprise that gamification would be an optimal solution for branding. Gamification-or the act…
Artificial Intelligence use in the world of business is all the rage right now. With tech giants spending up to $30B for R&D and acquisition of AI technology, the market…
You may be wondering how exactly can an ARG bring forth so many people to collectively work together or to individually pursue such great lengths for what is essentially a…
Companies and even certain government organizations have been using Alternate Reality Games to mask scouting processes since at least a decade now. And each time, through specific tasks, it almost…
According to eLearning Industry, ARGs or Alternate Reality Games are “An experience that takes place across multiple platforms, formats, and locations." Something that "Has elements of eLearning, computer games, geocaching,…
Drastic Changes to How Ads Work Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little…
Conversions Using Game Partnerships Video games are one of the most top grossing ways to place advertising or collaborations. With an ad revenue of up to 24 billion USD, spending on…
How Live Streams Generate More Clicks Live Feeds or live streams are slowly becoming more and more popular on the internet as many platforms now beginning to provide ease for…
Using Viral Social Media Marketing Social Media marketing is something that a lot of brands and companies are looking to these days for what is sometimes a cheaper alternative to…