Trends and Impacts of Digital HR

Trends and Impacts of Digital HR

Many companies have already switched to a more digital system for various work sectors among their departments, and this includes Human Resources. For a long time, HR has always been thought to be more of a human job, thus requires HR managers to do various tasks manually with as much human contact as possible. But this might not need to be the case. While an HR manager is still welcome, the use of solutions or platforms could help streamline and perhaps improve many of the processes.

The Trend of Digital HR Activities

69% of companies in the US believe that Digital HR is becoming an important aspect of a company. Over 83% of Southeast Asian companies agree. Of course, these would include:

  • Using crowdsource recognition data to substantially increase performance review accuracy
  • Using AIs to better improve multiple aspects of HR
  • Digitalizing or using online recruitment platforms to streamline hiring processes
  • Doubling down on people analytics efforts to get better employee data

Many more trends, of course, exist such as using onboarding platforms, networking with employees, and using an employee’s digital work signature to monitor their performance. However, among the many digital initiatives one could apply to the office, how will it impact the behavior around it?

The Impact of Work Culture

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A company’s work culture is something very valuable and one might even say that it is what defines the soul of the company. With something corroborated so tightly with HR, it will also be affected should a more digital HR system be implemented. Be it for automation of employee data, recruitment or even onboarding, companies have been known to even go to the length of redesigning their whole organizations. And such lengths are undergone for the sake of adapting to a more digital business model.

The main impact on a good digitalization of your HR processes shouldn’t simply be to streamline processes (although it is part of it), but to also improve retention rates of your employees. After all, the reason you ease HR processes is to ease your HR managers to keep your employees cared for and satisfied with your company.

Why Digital HR is Helpful to the Company Culture

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During a survey, it was found out that only 72% of the respondents do not understand their company culture that well. Although this seemingly feeble, it may eventually lead to a breakdown on a psychological level. Many employees undergo the provided work culture without knowing any better. In the meantime, they might not know that they’re subjected to something bad at all and thus stay silent while their stress builds up. This could result in an eventuality of employees resigning or relocating.

Digital HR Use for Welfare Management

With the shift in how welfare management is being approached, a Digital HR could help in this regard. The current shift in trend, that HR practitioners are starting to look into and prioritizing the employee’s mental health as well as physical. This could benefit highly from a proper two-way communication.

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A Digital HR not only helps with creating a more efficient environment but communication as well. An instantaneous feedback or survey system can easily help HR managers and the employees reach a better understanding of how the company culture should be molded. By doing so, it is expected that it would help to create a true two-way communication and, in turn, create a more stable environment and culture to maintain the mental well-being of the employees.

Benefits of a Digital HR System

A digitally-enabled HR system would create a much more improved work environment for your employees and managers alike. Such improvements would include:

  • Innovating and Streamlining Processes would help transform time-consuming administrative tasks.
  • Providing Data and Analytics to process more accurate and detailed employee information within all HR activities would help improve decision making.
  • Improving the Workplace by digitally-enabling the work environment would help employees become more flexible and efficient.
  • Providing Instantaneous Feedback and Service to your employees would help them and HR managers collaborate to create the ideal culture to increase their retention rates.
Drastic Changes to How Ads Work

Drastic Changes to How Ads Work

Drastic Changes to How Ads Work

Although the title above says ‘drastic’ the change to advertising due to modernization and advancement of the digital era has been chipping slowly little by little. However, it is that very accumulative stride that will lead to a sudden shift that must be made now in order for a company’s marketing to not be left behind. Below we’ll be going through what those changes are and how a company can cope with them or perhaps even take advantage of those changes.

Traditional Ads vs Digital Ads

As technology advances and slowly surrounds our everyday life, it is only natural that they would be the perfect target for advertising. We live in a strange time where a company’s advertising can show up in a digital monitor on our fridge or car after all. But what is that to say about traditional ads? Will there be no more room for them?

Something that needs to be separated

While it is true that these days digital ads are so much easier to consider than regular real-world advertising, this is not the change that needs to be considered. Even in the digital world, a regular advertisement is still just an advertisement. It is often invaluable to the consumer and the internet user would want to be rid of it. Be it from using an ad blocker or skipping immediately when they are allowed to. And this is said to have costed the digital marketing industry over 22 billion dollars.

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Is there room for real-world advertising?

The short answer is yes. And yet, not in the way most companies might think. How many times do you see a billboard or poster catching your eyes these days? Most likely, it happens rarer than a decade or so ago. And yet, it still happens does it not? Occasionally, creative and eye-catching advertising will pry your eyes away from your activity to get a look at it. And that is most likely the drastic change you need. The key here is that there is in fact, room for traditional advertising, but it must serve to must be more meaningful and charming to the audience. Not simply blatant advertising.

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Consumers Demand Creativity in Advertisements

Blatant advertising is rarely accounted as ‘informative’ to consumers these days. And over 60% of people are saying that today’s ads are annoying and/or intrusive. And indeed they are. In fact, some companies still believe that by being intrusive you can generate more attention because you’re all up on the consumer’s faces. But is that really the case? If your advertising proves to only be a nuisance to your potential customers, it will only serve to hurt your brand’s image.

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And of course, this would at times mean a higher investment. Be it cost, creativity and time investment, these things prove to be essential in modern day marketing. But the key investment you really need is creativity.

The Change Doesn’t Stop There

Creativity is even more needed today than ever before as other forms of scouring the web come to existence, mainly voice searches. Beyond the United States or parts of Europe, this may not yet be that big of a deal, but it certainly is so when it will be.

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This new type of browsing the world wide web can change and disrupt regular SEO as we know it. Don’t think that this might be true? Below are the facts of how voice searches are being used that benefits businesses according to BrightLocal Study.

  • 58% of consumers have used voice search to find business information.
  • 46% of voice search users look for a business daily.
  • 27% visit the website of business after conducting a voice search.
  • 53% of voice search users are performing daily searches.

What Awaits 2019

With everything’s pace coming up a slope, waiting at any time to have that boost of downhill speed, no one is really sure what awaits us at 2019. However, with the changes that we know in mind, we should always try to stay steps ahead. So be sure to use any means you can for your marketing, lest it gets left behind. Controversial ads, live streams, gamification, or a whole other entry only you can think about. Just remember to keep it creative.

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