Scouting Big Data with Gamification

As we know, gamification is the use of elements or programs in the form of games for non-game purposes. In this case, besides providing enjoyable experiences for the user, gamification can also provide data collection needed by a company or organization. That information then will likely become a bar to determine the marketing strategies and products that are most in-demand by consumers. To find out more about how gamification relates big data collection, here is some information you need to know.

How Big Data Works in Gamification

Gamification collects data through the exact game elements, such as scores, ratings, challenges, awards, levels, avatars, and badges. Usually, consumers will be asked to do certain tasks to get rewards. These given tasks will lead consumers to provide information related to their habits or behavior in using company products.

By observing the data generated from these tasks, the company is able to obtain information about what programs or products that must be improved. In this case, gamification is not a “game”, but the use of game elements that aim to provide better real-life experience and motivate people to do something.

Why Gamification and Big Data is The Perfect Combo

There are several benefits that the company can get by embedding gamification into big data scouting. Some of them are:

  • User can give feedback transparently. Users will also feel that they are getting appreciation by getting any reward in return.
  • Every user interaction and personalization make the process of collecting big data more enjoyable and fun.
  • It helps the company to get big data from aggregate to individual levels.
  • It can produce higher user interactions. In this term, big data has the ability to be smart data that is easier to process in order to decide better and more accurate decisions.
  • Gamification is considered the most user-friendly way to get big data. By building a gamification platform, companies get convenience, while users get comfort.

The Study Case: Nike

Nike is one successful example of how gamification can change the way to get big data. Through Nike+ Accelerator Nike turned running into social sports that allow users to share information about their achievements. Using this information, Nike utilizes it to develop products with its partners.

Nike+ Accelerator
Image via source

For users, the Nike gamification platform is useful for recognizing their progress and providing motivation to do more. Meanwhile for Nike, the recorded data is a way to better interact with users, as well as improving their products. This two sides relationship between users and producers is beneficial in order to create a more efficient service development.

Furthermore, the company needs to build a user-friendly gamification platform with a decent interface and visualization to keep users continuously engaged. The relationship between the company and loyal users can also bind up. To top it off, it can help the company to the best programs and features in the future.

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