In order to create the hype for Samsung Galaxy S7 Edge product launching, Samsung Asia has the urge to develop an engaging regional campaign that targeted 9 cities across Asia Pacific region.
We developed a mobile runner game which featured online leaderboard highlighting to the targeted region for the product campaign initiative.
• Featuring landscape and popular places in the 9 cities among the Asia Pacific
• Mobile runner game with various gameplay
• Embedded the usage of Samsung S-Pen in the gameplay