Body Shop Skin Defence VR

OBJECTIVE

In its 2016 campaign, Body Shop focused on educating people about how skin faces a variety of extreme weather change and its effects on human skin. To raise this awareness, we developed an immersive tool to support the campaign.

SOLUTION

Using the VR technology, Body Shop Skin Defence let people experience how extreme weather such as heat, sun exposure, and pollution might impact the health of their skin.

KEY POINT

• Immersive experience of extreme weather change and the impact on human skin
• Delivered in intense heart pounding 360 VR video using VR gear
• Became the case study of The Body Shop Marketing SEA